Color Portfolio is Benjamin Moore's free app with 3,500+ colors, photo visualization, and AR video mode. Muro has 27,000+ colors from every major brand with AI-powered photorealistic results. The right choice depends on one question: have you already decided on Benjamin Moore?
Side by side
| Feature | Muro | Color Portfolio |
|---|---|---|
| Colors | 27,000+ from 14 brands | 3,500+ Benjamin Moore only |
| Technology | AI photorealistic generation | Photo masking + AR video |
| Price | Subscription | Free |
| Photo visualization | AI-generated, preserves lighting | Tap-to-mask, flat color fill |
| AR mode | No | Yes (Video Visualizer) |
| Color matching | From any photo → any brand | From photo/ColorReader → BM only |
| Batch mode | 12 colors at once | No |
| Quality | Up to 4K | Screen resolution only |
What Color Portfolio does well
Credit where it's due. Color Portfolio is one of the better brand apps:
The color system is excellent. Benjamin Moore organizes colors beautifully — Color Preview, Classics, Historical Collection, Affinity. Browsing feels curated, not overwhelming.
ColorReader integration. Pair with Benjamin Moore's ColorReader device and you can scan any physical surface to find the closest BM match. It's the most accurate physical-to-digital color matching available — but it requires buying the ColorReader separately.
AR Video Visualizer. Point your camera at a wall and see BM colors applied in real time. Same flat-overlay limitations as other AR apps, but the feature is well-implemented.
It's free, it's polished, and if you're a Benjamin Moore household, it does the job.
Where Color Portfolio falls short
Brand lock-in
The obvious one. Color Portfolio shows only Benjamin Moore colors. Considering Sherwin-Williams Sea Salt vs Benjamin Moore Palladian Blue? You need two different apps with two different visualization qualities, making comparison unreliable.
Muro shows both. Same photo, same lighting, same rendering quality. Actual apples-to-apples comparison.
Flat visualization
Color Portfolio's photo visualization uses tap-to-mask technology. Tap a wall, it detects the area, applies a flat color. Shadows disappear. Lighting gradients vanish. A north-facing room and a sunny room get the same flat result.
Muro's AI generates results that show how paint actually behaves under your specific lighting conditions.
No batch comparison
Testing 8 colors means 8 separate operations. Muro's batch mode generates up to 12 in one go — critical when you're narrowing a shortlist.
The bottom line
Color Portfolio if: you're committed to Benjamin Moore, want to browse the catalog, have a ColorReader device, and don't need cross-brand comparison.
Muro if: you're comparing Benjamin Moore against other brands, want realistic lighting in your preview, or need to test many colors quickly.
Smart play: browse Benjamin Moore's beautiful collections in Color Portfolio for free, identify your favorites, then compare them against competitors in Muro before buying.